IDEA
At the time, networks were competing to show which had the most coverage on the map. So instead of getting wrapped up in abstract maps and diagrams, we created a campaign that demonstrated what having more coverage actually meant – freedom in an unpredictable world. 

VERIZON + iPHONE
First, dump your old iPhone.

REDEFINING WHAT MORE COVERAGE MEANS

FAMILY CAMP  

FIRST WAVE 

ANTHEM