IDEA
When YETI launched the Hopper, its most mobile cooler yet, the challenge was to show that it could be taken off the map. So that’s exactly where we took it. Using Google Street View’s lesser known “upload your own” feature, we hacked their platform. Each off-street trail became a living ad for the Hopper, tapping into Google’s one billion active monthly users.
100+ MILES ADDED TO GOOGLE STREET VIEW
ACROSS 3 CONTINENTS
FILM:
// WEBBY WINNER
// SHORTYS GOLD
// THE DRUM GOLD
// ONE SHOW MERIT
// ADC MERIT
// ANDYS SHORTLIST
// COMMUNICATION ARTS
// FEATURED IN FORBES,
FASTCOMPANY, ADAGE, ADWEEK,
THE DRUM, OUTSIDE MAG, WIRED