IDEA
We needed to show people the value of owning a YETI GoBox, a gear crate built to keep your stuff safe in the wild. With some digging, we discovered that over 14,000 pieces of gear go missing in National Parks every year – and are posted about on Craiglist’s Lost & Found Page. So we went straight to the source, and targetted the country’s most forgetful folks.
RECIPIENTS ORGANICALLY BECAME
SPOKESPEOPLE FOR THE GOBOX
// FEATURED IN ADAGE, GEAR JUNKIE, OUTSIDE MAG, BUSINESS INSIDER, AOL NEWS, GEAR PATROL, DESIGNRUSH, FOODBEAST, DELISH, FOOD & WINE, MEDIAPOST, VINEPAIR, AUDACY, TREND HUNTER, TAPAS MAGAZINE, WIDE OPEN COUNTRY, THE SUN, CG WALL, THE DRUM