IDEA
A lot has changed in the past 50 years. Fortunately, the Big Mac is not one of them. To commemmorate the Big Mac’s timeless design, we did a little designing ourselves – through 50 unique posters used as OOH ads, in-store displays, and digital billboards in a series called “Then vs Now.”

50 ILLUSTRATIONS. 
15 ANIMATIONS. 
WORLDWIDE MEDIA PLACEMENT.

 
// CANNES BRONZE – BRAND COMMUNICATIONS
// CANNES BRONZE – ILLUSTRATION   
// CLIO SILVER
// LIA BRONZE